The ladder theory is a funny, scientific explanation of how men and women are attracted to each other. It also covers such topics as why women sometimes just want to be friends but men always want sex. It is based upon many years of sociological field testing, and was first conceptualized in 1994 in Exeter, CA by Dallas Lynn with acknowledgements to Jared Whitson for his role in formalizing the theory.

Zan Perrion, picked as one of Thundercat's top 5 seduction artists, is a Vancouver-based writer, motivational speaker, and life coach. One of the founding members of today's "burgeoning community of international pickup artists", he has from the beginning advocated a more natural and enlightened form of interaction between men and women. Through his company, Enlightened Seduction, he gives seminars and workshops, and publishes various types of literature and multimedia on relationships, seduction, and dating. Zan is also the author of the fantastic "Way of the Natural" DVD series, which you can find at his website.

David DeAngelo is a leading dating advice expert based in the United States. He has applied various schools of thought, psychological theories and his own experiences and opinons in his "Double Your Dating" products. DeAngelo's ideas were first widely published and publicized in the underground seduction newsletter called Cliff's List. DeAngelo's commercial career began with the release of his first book "Double Your Dating" in 2001. Since then, he has released many products aimed at helping men become successful with women and dating.

Christian Carter, author of “Catch Him & Keep Him”, is a leading advisor to women on the subjects of dating, relationships, connection and love. An expert in psychology, communication and behavior, Carter has developed foundational concepts that help women understand men, dating and relationships. His theories of “Emotional Attraction”, “The Danger of a Connection”, and “The Relationship Balance” teach women how to create truly lasting attraction with a man and show them how to move effortlessly into a deeper, open, and more loving relationship – while avoiding resistance, withdrawal or rejection. His book, live seminars, and audio/video programs have helped thousands of women create amazing love-lives, overcome their fears and negative beliefs, and become more fulfilled in their relationships with men.

With his Dating Dynamics line of products, Carlos Xuma teaches guys the necessity of being the alpha MAN and how to easily attract women by becoming the kind of man women are naturally attracted to. Carlos Xuma is one of my personal favorite Mastery guests, because of his down-to-earth, no-nonsense approach to dating and life. Among the many fascinating concepts Carlos teaches are vocal celibacy, tease to please, and the highly effective D.O.W. Principle. Carlos teaches you how to become the alpha man (a true leader), and how to get the girls you want using REAL game techniques.

This experiential, interactive 3-DVD set covers THE FIRST and most important piece of solid Inner Game: Presence. It's PACKED with the no-B.S., concrete, real-world training material from our sellout $2,000+ AMP weekend intensives. The insights and breakthroughs you'll receive from this can directly impact your interactions with women, IMMEDIATELY.